The 2010 election explained
"I suspect the dividing line between the Continuity Blairites and everyone else on this[economic policy] is as follows: Gordon Brown,
However, conventional wisdom demands that Brown be seen as an egghead with no grasp of campaigning. The media-savvy eye catching initiative peddlers, however, were the ones who ended up campaigning on a line of “cuts! cuts! cuts! but not like those evil Tory cuts!” which wasn’t clear or convincing."