At Your Service, On Your Side
The Guardian reports: "Stephen Carter, the prime minister's strategy chief, who attended the meeting, yesterday briefed the cabinet on plans to win the next general election, saying Labour would fight on the themes of "On Your Side" and "At Your Service"."
Last week, I got a leaflet from my local councillor, with exactly this message at the top 'Councillor Elaine Allen - At Your Service - On Your Side'.
It was a Lib Dem Focus leaflet.
I know that it's going to take Mr Carter a bit of time to get up to speed with the world of political campaigning, and I'm sure most of his ideas are better than copying slogans off the Liverpool Liberal Democrats. But he'd better not follow this in his next briefing by bringing a massive barchart to the Cabinet and announcing that the government's key messages are 'Working for You All Year Round' and 'It's a Two Horse Race'.