Wednesday, April 02, 2008

At Your Service, On Your Side

The Guardian reports: "Stephen Carter, the prime minister's strategy chief, who attended the meeting, yesterday briefed the cabinet on plans to win the next general election, saying Labour would fight on the themes of "On Your Side" and "At Your Service"."

Last week, I got a leaflet from my local councillor, with exactly this message at the top 'Councillor Elaine Allen - At Your Service - On Your Side'.

It was a Lib Dem Focus leaflet.

I know that it's going to take Mr Carter a bit of time to get up to speed with the world of political campaigning, and I'm sure most of his ideas are better than copying slogans off the Liverpool Liberal Democrats. But he'd better not follow this in his next briefing by bringing a massive barchart to the Cabinet and announcing that the government's key messages are 'Working for You All Year Round' and 'It's a Two Horse Race'.


At 12:56 am , Anonymous tim f said...

I'd like to think that whilst the content of the messages is the same, the meaning is different.

Labour's "on your side" is a class message reminding voters that most people are better off under Labour and that the Tories live in an alien world of golf courses and Eton reunions that leaves them ill-equipped to empathise with the day-to-day challenges most people face.

The Lib Dem's "on your side" means "go for the populist option on local planning issues".


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