Wednesday, May 09, 2007

How not to do rebuttal

My new resolution is to be nice to Lib Dems. In the spirit of this, I pass on some campaigning advice from Liberal Neil, about how to respond to Tory attacks. He has got five top tips:

1 Think before you rebut. Continuing to promote your agreed campaign messages will nearly always be a better use of time and effort than rebutting the opposition.

2 If you are going to do a rebuttal, don't make it obvious that it is a rebuttal. Just state your case on the issue clearly and more effectively.

3 Don't repeat their message for them. So often our rebuttal starts by repeating their attack. THAT'S WHAT THEY WANT YOU TO DO! Don't do it!

4 Pick on one thing they've lied about and attack it hard. It is far easier to convince on one simple fact that in lots of detail.

5 Make your rebuttal shorter and simpler than their attack. Otherwise you won't win the argument.


At 9:38 am , Blogger David Rundle said...

What a charming resolution to make. Much appreciated. Just one question: how long do your resolutions usually last?

At 12:17 pm , Anonymous Tim F said...

I'd imagine until the Lib Dems do something deceitful, stupid and to the detriment of working class interests, which is probably why it hasn't lasted long before.

At 12:25 pm , Blogger donpaskini said...

Hi David,

I keep my resolutions until the facts that they are based on change. As the great liberal John Maynard Keynes once said, "When the facts change, I change my mind. What is it that you do?"

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