Wednesday, May 09, 2007

How not to do rebuttal

My new resolution is to be nice to Lib Dems. In the spirit of this, I pass on some campaigning advice from Liberal Neil, about how to respond to Tory attacks. He has got five top tips:

1 Think before you rebut. Continuing to promote your agreed campaign messages will nearly always be a better use of time and effort than rebutting the opposition.

2 If you are going to do a rebuttal, don't make it obvious that it is a rebuttal. Just state your case on the issue clearly and more effectively.

3 Don't repeat their message for them. So often our rebuttal starts by repeating their attack. THAT'S WHAT THEY WANT YOU TO DO! Don't do it!

4 Pick on one thing they've lied about and attack it hard. It is far easier to convince on one simple fact that in lots of detail.

5 Make your rebuttal shorter and simpler than their attack. Otherwise you won't win the argument.

4 Comments:

At 9:38 am , Blogger David Rundle said...

What a charming resolution to make. Much appreciated. Just one question: how long do your resolutions usually last?

 
At 12:17 pm , Anonymous Anonymous said...

I'd imagine until the Lib Dems do something deceitful, stupid and to the detriment of working class interests, which is probably why it hasn't lasted long before.

 
At 12:25 pm , Blogger donpaskini said...

Hi David,

I keep my resolutions until the facts that they are based on change. As the great liberal John Maynard Keynes once said, "When the facts change, I change my mind. What is it that you do?"

 
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